KANYE WEST AND LIL PUMP'S SIMPLE, YET CREATIVE MUSIC VIDEO BREAKS A YOUTUBE RECORD

Whether you love or hate Kanye, he is a very creative artist and continues to step out the box with his music style. Last week, Yeezy and Lil'Pump dropped their single and video, "I Love It", and have now successfully become the biggest global debut for a hip hop video EVER on Youtube.

The song was inspired by Kanye's love for porn and love for the kids.

Kanye was recently pegged as a creative director for the first ever Pornhub Awards and decided to also provide a track that was right on theme for the genre. Word of mouth traveled fast and people began watching the video more than once. 

The video vision seems to be inspired from a very popular kids game, "Roblox", in which the characters are digital "blocks". Nearly every kid under the age of 10 has played this game and it is has amassed a cult of adult gamers as well. 

Kanye has proved time and time again that he is very in tune with the youth by adding Pump's melody to the track. We can't confirm, but we wouldn't be surprised if North and Saint either play or watch Youtube Roblox videos in their spare time. 

Have you heard the song? The lyrics are pretty raw, however, it does make you bob your head and the video concept is pretty unique. Its pretty hard not to watch more than once.

Check out the video here: